This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, and social media marketing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
Digital marketing jobs and responsibilities
• Email marketer: Designs automated sequences, newsletters, and sales emails so you can connect with customers and drive conversions.
• Social media marketer: Creates and publishes social media content so you can grow a loyal audience and provide customer service.
• Content marketer: Develops blog posts, case studies, white papers, videos, and other content so your website can attract and convert customers.
• PPC specialist: Designs ad campaigns for Facebook, Instagram, Bing, and Google so you can boost brand awareness and drive sales.
• SEO expert: Identifies keyword ranking and backlink opportunities so you can improve website visibility and attract more customers.
• Affiliate manager: Handles your platform, creates promotions, and reaches out to new affiliates so you can promote your business and generate sales.
• Retention specialist: Oversees customer loyalty programs and develops repeat customer initiatives so you can increase revenue and customer lifetime value.
• Data analyst: Processes and reviews data from all your digital channels so you understand where you’re succeeding, where you’re failing, and how you can reach your goals.
Learn to impact business using digital marketing!
- Lectures 0
- Quizzes 0
- Duration 32 hours
- Skill level All levels
- Students 0
- Assessments Self